At 651media, we give creative support to the people and companies that keep the world moving. Many of our clients will tell you that the things they sell aren’t very cool – things like air handlers, fasteners, or safety equipment – things that you might not notice, but that you depend on every day.
Church Mutual Insurance Company, the largest insurer of houses of worship in the country, wanted more of its clients to take advantage of its free CM Sensor program – smart technology that’s easy to install and will alert you before low temperatures, frozen pipes or overflowing toilets lead to serious damage.
We wanted to grab the viewer’s attention right away so used a little humor and attitude to nudge them to sign up for this simple tool to help prevent disasters in their places of worship.
Now, we’re not marketing energy drinks or fast cars, but we are talking about something behind the scenes that has already prevented more than a million dollars in property damage. We think that’s pretty cool.