Over the past several years, 651media has worked with Concordia University, St. Paul and University of Northwestern — St. Paul to create more than 50 videos — each tailored to tell the unique stories of these proud institutions — designed to promote these schools to potential students, encourage support from benefactors, and keep alumni connected.
CSP and UNW utilize our videos in a variety of ways, including:
- E-mail distributions
- Web content
- Development officer visits and follow-ups
- Large in-person events
- Social media collateral
Additionally, 651media makes a commitment to each non-profit it works with, and, as a result, we have donated several thousand dollars to these institutions over the past few years. Here are just a few ways in which we have helped the universities improve their online presence and create lasting impressions with video.
If you’d like 651media to help you produce meaningful video content that achieves measurable results, please get in touch.
Recruiting Top Talent
Video isn’t only effective when recruiting students. When Northwestern was named a Star Tribune Top Workplace for the second time, they asked us to create a video highlighting the benefits of working at the institution.
651media rocks! [A Northwestern employee] said she watched and ‘felt so good about Northwestern.’ Just the kind of response we hoped for!
– Nancy Zugschwert, Communications Specialist
Making a Splash
When Concordia University, St. Paul wanted to make a bold announcement — a $10,000 tuition drop — they came to 651media.
651media was instrumental in developing the theme for the awareness campaign, “Our Next Bold Step,” which was used across all communications channels, including (of course) the video we produced:
Fellas! A homerun. WOW! Goosebumps! Well done!
– Eric LaMott, SVP and COO, Concordia University, St. Paul
Student Success Stories
School wasn’t Al Johnson’s thing when he was a kid…so why does he care about it now? Find out in this video we produced for Northwestern.
This is unbelievable!!! What an EXCELLENT, Top Quality video. I am so proud of what you have provided here. Thank you.
– Vickie Bakken, Director of GCE Admissions at Northwestern
For HUGE audiences
This video played before an audience of nearly 30,000 gathered in the Alamodome in San Antonio. In addition to producing the video, 651media helped plan an appearance from Concordia’s president and wrote the script for a speech he delivered at the event.
– Logan Scheiwe, Alumnus, Concordia University, St. Paul
Highlighting Programs or Departments
Northwestern business students leave school employed and prepared to take on life, thanks to the program’s academic rigor and experienced faculty. That’s the message UNW wants to communicate to prospective students, and that’s the message that permeates this video.
Thank you both so much. Wow, this looks fantastic!
– Ashley Kinley, Office Coordinator, Department of Business at Northwestern
30 Second Television Spot
Concordia needed a 30 second television commercial for regional broadcasts of their athletic events, so we cut this down from an online orientation video we produced for them.
– Kristine Erickson, Admission Coordinator, Concordia University, St. Paul
Connecting with Friends, Alumni, and Benefactors of Concordia
This video introduced new President Tom Ries in a more personal manner, while sharing a Christmas greeting.
I just saw the beautiful Christmas message. It was wonderful and I wanted to tell you that personally. Thanks to you and all your team.
– Melanie Vasterling, Assistant to the Director for Outreach, Concordia University, St. Paul
Oh, and one more thing:
651media produced such a professional and compelling video of one of our students that when a University friend viewed it, they made Concordia the primary beneficiary of their charitable trust. It has been such a pleasure to work with 651 and a greater pleasure to see such measurable results from the work.
– Lindsey Schieffer, Advancement Communications Manager, Concordia University, St. Paul