We’re proud to be the creative partner for organizations that work behind the scenes to keep our world moving; partnering with the newly-expanded Arc Minnesota (formerly The Arc Greater Twin Cities) is a perfect example.
The Arc Minnesota tapped us to produce videos that would inspire attendees of their annual gala to fund technology needs that will serve people with intellectual and developmental disabilities throughout their newly-expanded geography.
We could have shared facts and figures about the extent of the need. We could have showcased the various services The Arc offers to address the need. But we know that stories told by real people about their real lives speak louder than anything else. So, we pulled back the curtain to give our audience a peek into the homes and lives of two families who face many of the same day-to-day challenges as other people served by The Arc Minnesota.
It was an honor to get to know and tell the stories of the Liddicoat and Sicoli families. Our work (together with the tireless work of Arc staff and countless others) helped inspire a ballroom full of generous, gussied-up guests to open their hearts and raise a record $770,000.
Congratulations to our friends at the Arc on their successful gala!