That word has a nice, full sound to it, huh?! Well, say that to a child in the average American classroom and it may not have much sound to it at all.
A child’s hearing abilities are not fully developed until age 15. And, it is challenging for children to overcome sound interruptions from things like a lawn mower outside, chairs scooting across the floor, or heating and cooling equipment, because they lack the knowledge and life experience to fill in words they might miss.
That means the sound emitted by heating and cooling equipment manufactured by our client, Trane, directly influences a child’s ability to listen and learn in their classrooms. So, it’s no wonder Trane has a whole team of engineers dedicated to measuring and optimizing the acoustical performance of its equipment and its customers’ buildings.
Trane’s experts are more than just acoustical engineers—many are parents of school-aged children whose learning environments and success in school depends on the acoustical performance of classrooms and the company’s equipment. So, we invited their kids to help drive home the importance of a building’s acoustical performance and to showcase Trane’s expertise.
“The Trane acoustics people obviously care deeply about their work,” says 651media partner Josh Whitcomb, who produced and directed this video, “and the feeling was amplified when their kids entered the mix. The feeling in the video is just so real–because it is.”
Take a watch and listen (but if you’re younger than 15, be sure to minimize any outside acoustical interruptions)!