In the video industry, they say never to work with kids and animals because they’re unpredictable and challenging to direct. For this Trane video, we thought we’d go out on a limb and include both!
Kids are greatly impacted by their learning environment, and Trane has a suite of energy management products and services that help schools optimize their facilities so kids can focus on, say, their spelling instead of their asthma.
We thought this message would resonate best if delivered by super smart and oh-so-cute kids with a guest appearance from their class pets. We searched a pretty adorable talent pool and found these convincing cuties to deliver the message straight to camera in a simple and matter-of-fact manner in various vibrant settings throughout a school.
Our kid-filled cast and clever message are really brought to life by the custom score and sound effects by Nick Mihalevich of Cape Status. Nick filled the video with playful surprises that create a delightful experience for the viewer.
Keep an eye out for the blondie wearing glasses and a plaid shirt–that’s Miles, our co-founder/CEO’s son who made his acting debut in this video. He, the other kids, and the guinea pigs convinced us that working with kids and animals isn’t so bad after all!