One of our co-founders can often be heard saying “I don’t watch a lot of TV,” but in the rare moments of weakness (Timberwolves games and Modern Family episodes) we occasionally see a commercial we love.
Sometimes it’s humorous…sometimes it’s touching…sometimes it’s beautifully shot…sometimes it’s just different.
We’ll be periodically sharing “Work We Love” (TV commercials, YouTube videos, print ads, etc.) and invite you to share with us as well, you TV-watching sheep.
Here’s our inaugural WWL post:
Campaign: “The Settlers”
Agency: Grey Global Group Inc.
Why We Love It: It’s a simple play on the word “settle” (we love keeping it simple), with a great mix of message and humor. From the period costumes and props, to the “faceless doll,” to the main character’s name (Jebediah), they’ve packed each 30 second hit with all sorts of settling.