When Trane asked us to help them communicate about their Performance Climate Changer air handler units, they presented us with a unique challenge.
Air handlers are often regarded as a commodity in the HVAC industry but the reality is quite different. In fact, there are some important feature/benefit distinctions that separate one unit from another and one manufacturer — Trane — from the others.
In order to communicate those differences, we knew that we’d have to overcome years of false assumptions about the sameness of air handlers.
We produced three videos – one in a classroom, one in an operating room (seen above) and one in a factory. Each video spoke directly to the specifying engineers that service these kinds of environments. We reinforced with them that their work (and their choice of air handler) is vitally important to the people that spend their days in these locations, that these locations needed unique care and that Trane air handlers were best suited to meet those unique needs.
The other two videos are below. We were thrilled with the results and we hope you like them too!