Ever since Josh and I began contemplating going into business together years ago, we both felt it was important to create a company with philanthropy as a core value. We didn’t necessarily know how we would implement it, but we were sure that we wanted it.
We admire companies that make a difference, from showing at-risk high school students that they can be successful, giving kids a place to play, or providing shoes for those who need them. While we don’t know how to make dirty water safe to drink, we do know how to tell engaging stories through beautiful video; and while we hope those videos inspire and motivate their audiences, we know that more direct help is needed, sometimes.
Once we developed a viable business model and began adding to our client roster, we knew it was time to revisit our social mission.
Today, we’re proud to announce “Render.” “Render” has two meanings. First, “render,” as represented by ⌘+R (a keyboard shortcut in Final Cut Pro) refers to preparing a video for its final output. Second, “render” means “to provide or give.” This definition reflects our commitment to supporting meaningful causes.
For every job we complete for a non-profit client, we commit to donating a portion of our operating profit and owner compensation back to that organization. When we do work for corporate clients, we will make a donation to one of two charities that are close to our heart – Suicide Awareness Voices of Education (SAVE) and the Minnesota Sudden Infant Death Syndrome (SIDS) Center.
“Render” is a philosophy we’ve implemented here at 651media for the past couple of years. Today, we’re finally putting a name to it. We look forward to updating “Render” in the future – we’d love for the program to be more substantial at some point – but for now, we think this is a good place to start and hope you’ll agree.